HI, I’M ALEX TOTARO

🇬🇧 LONDON, UK

SOCIAL MEDIA

STRATEGY

I’m a Social Media Lead with over 12 years of experience creating high-impact social-first campaigns across gaming, entertainment, travel and more.

I have experience across brand and client side, and specialise in helping scale and grow social teams.

Check out my latest projects below.

  • Strategy is the key to a successful social media presence, and I pride myself in driving platform-first, insights-driven strategy designed to deliver results.

  • From TikToks that stop the scroll to editing Reels on Instagram, I shoot, edit, produce, write and script formats for a social-first audience.

  • Community is at the heart of brand engagement. I focus on tapping into culture and fandom to grow communities at the speed of your brand.

  • I have experience running and scaling teams from 3-15 people across small and large orgs.